Google and Facebook are huge platforms where many people hang out every day. Businesses can use their powerful ad tools to reach lots of potential customers and create ads that fit certain groups based on age, interests, and what they do online.
These platforms offer advanced options for targeting ads, like creating custom audiences, finding people who are similar to your existing customers, and showing ads to people who have already shown interest in your business. This helps businesses create ads that feel personal and connect better with the people they want to reach.
Audience Segmentation
Creative Messaging
Continuous Optimization
Conversion Tracking
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